Environmentally friendly snap facts

OndAzul, an environmental not-for-profit organisation, are sharing devastating facts about our environment around the world via Snapchat. With the instant messaging app edging out Facebook and Instagram as the hottest communication platform for teens, the campaign effectively tells the audience about how much damage we are currently inflicting on our planet. “If we are talking about the future, we must talk to [young people] first,” explains the brain behind the campaign, Philippe Lacerda. “Teens more than anyone need to be aware of what’s happening in our world. And maybe someday they can do something to change it.” The vanishing factoids generate conversation about  increasingly important environment issues, while connecting with teens on their own level. The 10-second high quality content is created by combining Snapchat with SnapRoll, an app that allows any photos or videos to be sent through Snapchat.

Video of the week

Would you give your jacket to Johannes?

This hidden-camera video from SOS Children’s Villages Norway is seeking to raise awareness and funds to help Syrian children in need. Shot over several hours on two freezing days in Oslo, a young actor tells adults that his jacket was stolen during a school trip to the city – whilst visibly freezing. “The goal was to touch upon the fear of becoming numb to crises that don’t affect you directly”, SOS Children’s Villages representative Synne Rønning said. “We were quite surprised as to what extent people would try to help the boy in trouble”. The video has been viewed over 13 million times in it’s first 2 weeks.

Share it around, it might make you feel warmer on the inside too.

TV Ratings

TV ratings

All People National – Free to Air Station Audience
 My Kitchen Rules – Tue Network 7  2,123,000
 My Kitchen Rules – Wed Network 7  1,766,000
 My Kitchen Rules – Mon Network 7  1,695,000
 My Kitchen Rules – Sun Network 7  1,624,000
 The Block: Fans V Faves – Sun Network 9  1,504,000
 The Block: Fans V Faves – Thu Network 9  1,297,000
 Seven News – Sun Network 7  1,248,000
 Nine News – Mon Network 9  1,235,000
 The Block: Fans V Faves – Wed Network 9  1,234,000
 60 Minutes – Sun Network 9  1,208,000
Source: OzTAM 25/02/14 – 03/03/14

Is it windy in here?

Pharmacy chain, Apotek, are whipping up a storm in subways across Stockholm, all in the name of advertising their new range of hair products. By installing ultra-sonic sensors in their billboards that monitor train arrival, they have been able to create the illusion that the model’s hair is being blown around wildly by the wind created whenever a new carriage pulls into the station.  They’re visually stunning interactive billboards that have been receiving a lot of attention from commuters since their installation.

Simple. Clever. Effective. Take a look for yourself:

Website of the week

Spartans VS Hipsters

Spartans vs Hipsters is a multiplayer and cross device game that manages to be pretty good fun and technically impressive. Players act as the “ruthless” Spartans out to kill the “cuddly” Hipsters who are threatening to “hipsterrify” mankind.

spartan hipster content

Say goodbye to your old school rear-view mirror

Nissan have revealed their vision for the future by transforming the traditional rear-view mirror into a live video display. Streamed from a camera located at the back of the vehicle, the Smart Rear View Mirror offers a clearer, wide angle view of the road behind the driver (regardless of distractions in the back seat, bad weather or traffic conditions). The company hope this innovative mirror will also allow them to experiment with car designs, providing them with the flexibility to create new vehicle shapes that will further improve dynamics for better fuel efficiency.

The Smart Rear View Mirror will be presented at the upcoming Geneva Motor Show.

App of the week

Samsung Powersleep

Download Powersleep now and become part of an international super computer that helps serve the greater good.

Sounds pretty great to us!

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