In case you missed it…the Super Bowl in a nutshell

The Super Bowl in numbers:

The Seattle Seahawks thrashed the Denver Broncos, 43-8.

111.5 million viewers watched the game – setting a record for total viewers and producing the second-highest household rating on record at 46.4

115.3 million viewers watched the half time show – breaking the record for the most-watched Super Bowl halftime show ever

24.9 million tweets were generated during the live telecast, narrowly beating last year’s record of 24.1 million tweets

The biggest Super Bowl-related peak on Twitter, measured in tweets per minute (TPM), was Percy Harvin’s 87-yard kickoff return for a touchdown in the third quarter, with 381,605 TPM

The moment peaked on Facebook too, which recorded a total of 185 million interactions from 50 million people

The most watched and talked about part of the game are the commercials that air between the play. The most watched commercials on Youtube were Budweiser’s Puppy Love (close to 40 million views), Duracell’s Trust Your Power came in second (over 17 million views) and Hyundai’s Nice ad came in third (over 13 million views). At more than US $4 million for a 30-second spot, companies pulled out all the stops to make sure their ad was the one that everyone was talking about after the game. In case you missed some of the great commercials that aired yesterday, check them all out here.

If it’s got Bluetooth, you should’ve put a ring on it

Have your electronic world in the palm of your hands, literally, with Fin. The new wearable, gesture-based gadget enables users to control up to three devices such as smartphones, car radios and smart TV’s. Using only swipes and taps, the ring-like technology is worn around the thumb and communicates via Bluetooth. Made out of durable, waterproof and dustproof material, Fin can last for up to a month on one charge.

The creators of Fin, RHL Vision Technologies, believe that people of today’s busy world are wasting a lot of time interacting with smart devices. Founder of the startup, Rohildev Nattukallingal, says “Fin removes this interaction gap by allowing users to quickly interact with those devices.”

The RHL team believes it will work well with head-mounted-displays like Google Glass, which they feel will be a hit next year. When integrated with digital aids for physically-challenged people, Fin could become a major handicapped-friendly device.

TV Ratings

My Kitchen Rules serves up some tough competition

All People National – Free to Air Station Audience
My Kitchen Rules – Mon Network 7 1,841,000
My Kitchen Rules – Wed Network 7 1,685,000
My Kitchen Rules – Sun Network 7 1,662,000
My Kitchen Rules – Tues Network 7 1,605,000
20/20 Cricket – Game 3 – Sun Network 9 1,379,000
The Big Bang Theory – Tues Network 9 1,272,000
Doc Martin – Sat ABC1 1,258,000
Seven News – Sat Network 7 1,251,000
20/20 Cricket – Game 2 – Fri Network 9 1,244,000
Nine News – Fri Network 9 1,228,000
Source: OzTAM 28/02/14 – 03/02/14

Paper by Facebook

Introducing Facebook’s new reader app, Paper. With complaints about Facebook’s news feed being inundated with ads and irrelevant content, the app stands as a stark contrast with immersive design and full screen, distraction-free layouts. Paper, the first product from Facebook Creative Labs, will be available on February 3 for iPhone users.

The app presents stories and themed sections to allow people to follow topics ranging from news headlines to food to sports to science. Much like Flipboard, everything responds to your touch so you can pick up or thumb through stories with simple, natural movements. Paper includes the ability to tilt your phone to explore high-resolution photos from corner to corner, and see faces and other important details up close.

The release of the app comes days after Facebook CEO Mark Zuckerberg spoke about Facebook’s future expansions. “While the core business growth is going to come from the main app that exists,” Zuckerberg said, “you should also expect us to start building a few of these other things that we will focus on over time and develop into meaningful things like Messenger and Instagram are today.”

Video of the week

Arnold works at Gold’s

The Governator is back in front of the camera, this time to promote health & fitness as part of the After School All-Stars program.

100 years of design

This year, the American Institute of Graphic Arts turns 100 years old.  To celebrate American design and it’s profound impact, AIGA, presents 100 years of design.  The website looks back over a century of American design and advertisements and it’s well worth taking the time out of your day to have a peek.

App of the week

Peek Calendar

The Peek Calendar is an incredibly useful and easy to use calendar, daily planner and alarm clock – all rolled into one. Take a look at the video and click the link below to download it for yourself.

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