Seven dominates with the tennis and My Kitchen Rules

What Next?

Google Glass to help save lives

Patrick Johnson, a North Carolina firefighter who doubles as an app developer, has previewed a Google Glass app that will give first responders and rescuers hands-free access to information they would need during emergency situations.

“As a career Firefighter, and a software engineer, I would use it to make a firefighter’s job safer and more effective. Mission critical information could be viewed quickly while never taking eyes off of the incident. Pictures and video could be recorded to add in fire investigation and incident critics.”

Featured in Google Glasses Explorer Story, the software would provide instant heads-up information such as floor plans, locations of nearby hydrants and vehicle data.

Video of the week

German engineers create the ultimate game day commercial?

Volkswagen have gone viral this week with their Superbowl game day teaser, featuring some German scientists working on creating the ultimate commercial (based on some serious research – of course). Their results are… mixed.

https://www.youtube.com/watch?v=Mzio0qhdxZY

TV Ratings

Seven dominates with the tennis and My Kitchen Rules

All People National – Free to Air Station Audience
My Kitchen Rules – Monday Network 7 1,671,000
Australian Open – Men’s Final Network 7 1,661,000
Australian Open – Night 12 – Late Network 7 1,369,000
Nine News – Monday Network 9 1,330,000
Australian Open – Night 12 Network 7 1,295,000
Australian Open – Night 10 Network 7 1,279,000
Nine News – Friday Network 9 1,269,000
Seven News – Monday Network 7 1,255,000
Seven News/Today Tonight – Monday Network 7 1,251,000
Home & Away – Monday Network 7 1,221,000

Download 44 HD films in a second

The fastest ever broadband speeds have been achieved clocking in 1.4 terabits per second – or in other words, 44 high-definition movies per second. British Telecom and Alcatel-Lucent conducted the test on the existing fibre network in London, likening the development to reducing spaces between lanes on a busy highway – enabling more lanes of traffic to share the same space.

The protocol called Flexigrid, allows for the overlaying of multiple transmission channels over the same connection creating an alien super channel. The seven 200 gigabits per second channels combined give a total capacity of 1.4 terabits per second. While faster internet speeds have been reached in labs, this marks the first time such speeds has been obtained under existing infrastructure.

The Flexigrid protocol does not require infrastructure changes, and could in theory run on currently existing fibre whose utility is not being maximised. The chief executive of broadband analyst firm Point Topic, Oliver Johnson, told the BBC: “BT and Alcatel-Lucent are making more from what they’ve got … It allows them to increase their capacity without having to spend much more money.”

Website of the week

Names for change

Non-profit organisation Urban Ministries of Durham (UMD) are based in North Carolina in the US and provide aid to people in need of housing and shelter. Their latest campaign is Names for Change; a novel online experience that invites donors to “make something ordinary, special” by naming an everyday item after a loved one and then donating it.

These items range from the small yet vital (a light bulb, a pencil) through to the large yet equally vital (a computer, an oven).

Not only is it an ingenious way to approach donation, but the website for the project is beautifully executed.

Land Rover’s new sensory overdrive experience provides virtual test drive

Land Rover are now providing a virtual test-drive of their vehicles via Blippar Augmented Reality technology.  They’re calling the experience “Sensory Overdrive” and it’s simple to use – if you have a smart phone.

Your “Sensory Overdrive” experience can be activated via a large print media campaign and allows you to experience the car in realistic digital fashion.  The first of 3 experiences uses phone vibrations to experience different terrain, the 2nd uses the phone as an accelerator to let you feel the power of the engine and the 3rd showcases a point-of-view video.

While the Bippar Augmented Reality technology isn’t exactly new, Land Rover have used it in a very cool way and it’s a great example of a brand integrating a digital experience into a more traditional advertising medium.

App of the week

Thingiverse

Thingiverse (designed by MakerBot Industries) is a thriving design community for discovering, making, and sharing 3D printable things. As the world’s largest 3D printing community, the creators believe that everyone should be encouraged to create and remix 3D things, regardless of their technical expertise or previous experience. In the spirit of maintaining an open platform, all designs are encouraged to be licensed under a Creative Commons license.  Take a look at the Thingiverse here and download the Thingiverse app here.

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