Beauty company L’Oreal have installed a vending machine in a New York subway station that recommends cosmetics that people can buy on the spot.
The screens and full length mirrors within the ‘Intelligent Color Experience’ vending machine use cameras and sensors to suggest L’Oreal products to passing subway commuters.
On approaching the installation, customers are presented with a digital animation of their silhouette and the colours they’re wearing, and they can choose whether they want cosmetics that either ‘match’ or ‘clash’.
If they “love the look”, the machine suggests cosmetics that they can purchase directly, or alternatively, they can chose to email the look to themselves.
The interactive experience offers a customized and convenient way to shop, outside of the traditional store.