Mondelez is watching you shop

What Next?

360 degree spatial storytelling

Is this the future of interactive video? In what’s known as ‘spatial storytelling’, prototype INDA is the first animated story that delivers an immersive 360-degree experience on iPad.

As the iPad pans, so does the view within the animation. As the user chooses to explore the animation, the story plays out through different paths, according to the angles the viewer takes, or their focus on particular characters or events. The audio is 3D and sensitive to the viewer’s body orientation, to give a feeling of immersion.

The project was presented at the Tokyo Game Show 2013 and X Media Lab Switzerland. A crowdfunding campaign will start soon to launch the project, to be released on iOS and Android devices.

Check it out – a very cool experience:

TV Ratings

Dami crowned 2013 X Factor Winner

All People National – Free to Air Station Audience
The X Factor Grand Final – Winner – Monday Network 7 2,431,000
The X Factor Grand Final – Monday Network 7 2,251,000
The X Factor Grand Final Performance – Sunday Network 7 2,032,000
Seven News – Sunday Network 7 1,457,000
Seven News – Monday Network 7 1,178,000
Dancing with the Stars – Tuesday Network 7 1,168,000
Nine News – Tuesday Network 9 1,153,000
The Blacklist – Sunday Network 7 1,145,000
Nine News – Monday Network 9 1,143,000
Nine News – Wednesday Network 9 1,142,000
Source: OzTAM 22/10/13 – 28/10/13

Mondelez is watching you shop

Mondelez International is watching you shop with Smart Shelf (utilising Kinect for Windows). The company is installing sensors on supermarket shelves to track people looking at, and selecting for purchase, their associated brands, such as Ritz and Oreo.

This is apparently intended to be used for quality assurance purposes. However, the sensors will pick up information using facial recognition technology like gender and approximate age. The company have said this information could also be used to play audio or video to the customer based on their demographics.

The real-time marketing potential could be quite significant, and the company could use it to generate more impulse purchases, but will people feel this is a case of big brother going too far?

oreo-cookies-on-the-supermarket-shelf

Website of the week

Ganau

Ganau is one of the largest cork manufacturers in the world, and is the first choice of prestigious winemakers when sealing their bottles.

Online, Ganua’s website reflects the humble simplicity and refinement found in each of the corks they produce. Like the sole function of a cork, each page of the site presents a single concept or product – allowing the viewer to fully engage with the information. The minimalist approach to content promotes clean design with a focus on typography, colour and white-space.

The website maintains the user’s engagement with subtle parallax effects, an ever-changing colour palette, and an animated navigation shift – which ensures the viewer will land on each individual site-page in full, and as intended by the designer.

Overall a corker of a website, considering the simple and single-minded nature of the content.

Gift a coffee in 140 characters or less

Coffee chain Starbucks has just announced the launch of a beta program called Tweet-a-Coffee. As the name suggests, the program allows US consumers to give the gift of caffeine via Twitter.

Gift givers just tweet @tweetacoffee with the Twitter handle of the intended recipient, and that person receives a $5 gift card.

Users simply sync their Starbucks account to Twitter, and link a credit card to the account. After sending the tweet, the card is charged and the friend can then use the gift card to purchase Starbucks items at any of the store’s locations.

To entice consumers to try the program, and as an added perk for Visa cardholders, the first 100,000 who link their accounts with their Visa cards will receive a $5 gift card for themselves, when they tweet a gift card to someone.

App of the week

Cover

Cover is what Android and its open-source mindset is all about – an app to further simplify your smartphone life by taking what’s important to you at a particular time, and changing itself as required.

Cover positions itself as “the right apps at the right time”, by allowing multiple lockscreen setups for your common daily environments – work, home, car and out. When you walk into work, your work-related apps such as your meeting calendar are right there without even having to visit the homescreen. Similarly, when you jump in the car Google Maps and other car-related apps appear.

You can also “Peek” into an app by using gestures while holding an app from Cover. There are also Smart Settings which will mute your ringer between certain times, such as when you’re sleeping, or launch your music player when headphones are connected.

Check out the demo:

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