A new partnership between Comcast, NBCUniversal and Twitter will enable users to tune in to a TV show directly from a Tweet.
The new Twitter feature called ‘See It’ will be available to Comcast Xfinity subscribers in the US (Comcast is the nation’s largest cable TV provider).
Tweets about particular shows will feature the ‘See It’ button; allowing customers to click through to watch the show On Demand, change channels, and record programs, on either a TV or mobile device.
Initially, the feature will be available only on Twitter posts published by the NBCUniversal networks, about their offerings such as “The Voice.” However, the companies intend to extend the feature to other networks in the future.
Twitter is host to real-time conversation about television, often driving people to tune in to particular programs. This partnership certainly establishes Twitter as a hub for social TV, and is something we’d love to see Australian networks embrace!