This Friday, September 13th, visitors to the four most popular Dutch websites will have the chance to win the new Volkswagen GTI – they just have to be the fastest to click.
To create the GTI BannerBahn, a banner race set in the real world, representations of the websites were painted on an airway tarmac, and a rally driver (presumably The Stig’s Dutch cousin) races the GTI over the paint job. This is all filmed and fed live to the actual websites, where the viewer who clicks on the car first will win it.
Will you have a go? See how they did it: