Two cents blog

We’ve got that winning feeling

by BCM Group on 19 October 2017

It is a great feeling for all of us at BCM, and for our clients, when clever, creative work is recognised for proven marketing effectiveness on the national stage.

The 2017 Australian Marketing Institute (AMI) National Awards for Marketing Excellence were held in Melbourne last night. BCM and Sunny Queen Farms picked up the hotly contested Creativity in Brand, Product or Service Marketing Award for the 1500 Free Range ‘Chook on a Bed’ campaign, and the Department of Transport and Main Roads (TMR) and BCM were awarded the top accolade for Content Marketing for ‘Protect your P-plater’.

2017 was a record year for the AMI for the number and quality of entries received from right around Australia. In all we had eight Finalists across TMR (five Finalists), Heritage Bank (two Finalists) and Sunny Queen Farms (1 Finalist), which was a tremendous acknowledgement of the wonderful clients we partner with and the talented team at BCM who work so hard striving for excellence.

A crowd of more than 500 of Australia’s leading marketing professionals gathered at The Grand Hyatt Melbourne to honour the industry’s most outstanding achievements of the year.

There has never been a more exciting (and challenging) time to work in the marketing profession as the rate of change continues to escalate. As new channels and ways to engage with consumers arise, there’s the opportunity for new strategies and approaches to be developed.

It’s why we love what we do!

So, congratulations to our clients who were National Winners and Finalists in this year’s AMI Awards and a big thank you to each and every BCMer who worked so hard to bring these campaigns to life.

Four TMR Finalist campaigns and Heritage Bank’s ‘Home Loans’ campaign (a Finalist across two categories) will now compete in the AMI Queensland State Awards in early November.


Jo Stone is Director of Strategy at BCM

- Gillian Tucker on October 19

Great news Jo. Congratulations to all. There's a lot of hard work behind these great campaigns

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