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The Top 14 Social Media Moments of 2015

by BCM Group on 18 December 2015

In 2015 the world had phones in their hands and social media open, proving once again the power of social media to inform, entertain, enlighten, and amuse. As the year comes to a close, here’s a look at some of the top social media moments of 2015.


The Dress

Is this dress blue and black, or white and gold? That’s the question the entire world asked when it first appeared on Tumblr with 73 million views on the original post. Quickly spreading to Twitter, Facebook, and Instagram, the debate of perception divided friends, family, strangers and even brands along the way.




Australian politics is as dramatic as Bold & the Beautiful these days, so it comes as no surprise that #libspill was the most talked about moment on Twitter in the country for 2015. On the day of Malcolm Turnbull’s successful leadership challenge, more than 670,000 spill related Tweets were sent.




On June 26th President Obama tweeted that same-sex couples have the right to marry and the Internet erupted in celebration. #LoveWins and #LoveIsLove spread across Twitter and Instagram, and Facebook literally turned into a rainbow with their new profile picture overlay– 26 million users embracing the feature in the first couple of days.




Facebook’s move into immersive content in 2015 wasn’t all that surprising, however it was fairly spectacular. Launching 360 video into newsfeeds everywhere, Facebook isn’t just giving users what they want in the sense of what they already know and like, but giving users a new visual form to explore—and maybe come to love. One of the first to make its way onto our feeds was an immersive Star Wars experience that’s been viewed/experienced over 6.5 million times.


Kylie Jenner’s lips

For the first half of 2015, the Internet was fascinated with Kylie Jenner’s growing lips. In the midst of all the media attention, the #KylieJennerLipChallenge was born. This basically consisted of youth sucking the air out of cups to expand their lips, with over 200,000 videos uploaded about it on YouTube – and look, it was pretty entertaining, but also completely dangerous.



Back to the Future Day

October 21, 2015 is the day Marty McFly and Doc Brown arrive in the present straight from the 1980s, but here in ad land we like to call it #BackToTheFutureDay. With thirty years to prepare, pretty much every brand got on (hover)board with the once in a lifetime event generating a huge 45 million related posts, a recap you can see over on TwoCents.



Hotline Bling

Everyone’s favourite rapper, Drake, dropped the video for his track Hotline Bling, and the internet went to town on it. Dubbed as meme-bait, you couldn’t go on the internet without seeing a parody of some sort. Even our mate Sunny The Egg jumped on board, so you know it must’ve been big.



Caitlyn Jenner joins Twitter

The world met Caitlyn Jenner on June 1st through Vanity Fair’s cover launch. What’s more, Caitlyn launched the cover on her new Twitter account, created at the same time and broke the record for most new followers in a 24-hour period. Sorry Kim.




For better or worse, social media is always there when tragedy strikes. When terrorists struck Paris in November the impact of the attacks were felt around the world. An outpouring of support on social media immediately followed, with #PrayForParis and #JeSuisParis generating 430 million interactions.



Shia Lebeouf

Look, you can try to hate Shia LaBeouf all you want, but the dude is completely fascinating. This year he really peaked: there was his glorious rattail, the Just Do It green screen video and the recent movie marathon live-stream. He was dubbed, parodied, gif’d, meme’d more than any brand can dream of. Looking forward to next year, sir.



Netflix and Chill

You really can’t have gone on social media this year without hearing some sort of reference to Netflix and Chill. Originating in 2014 with a tweet, 2015 saw the euphemism appear within the social media vernacular. Netflix has even created the Netflix and Chill button.



The Like Button

Out with the old and in with the new. 2015 saw Facebook introduce 6 new reactions (“Love”, “Haha”, “Yay”, “Wow”, “Sad” and “Angry”) to go with the like button. Meanwhile, Twitter killed off favourites and replaced them with likes. What a time to be alive.



Lachlan Stewart is a Social Media Specialist at BCM 

- Kev on December 26

Terrific summary Lachie. Thanks

- Gillian on December 18

Nice wrap up Lachie.

- Jo Stone on December 18

Great post Lachie. What a year for social it was!

- Paul on December 18

Nice wrap up Lachie. Reminds us of the incredible power of social media. Let's see what trends over the festive season!

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