The hashtag, #RemoveALetterSpoilABook is today blowing up right across the Twittersphere.
Users are engaging in some mid-week procrastination by removing letters from titles of books, and it’s hilarious. Some of the outcomes make for very different tales.
Some of my favourites so far:
Even funnier are some of the images posted with the new titles – Donald Trump as ‘The Lord of the Lies’ anyone?
The creativity of Twitter users never ceases to amaze me (and chew up many minutes of my work day). It also demonstrates that an idea that has cultural relevance, is just plain funny, but importantly allows the community to take it on as its own, is a powerful way to spread a message far and wide.
Go on. Add your suggestion.
Steve Mair is BCM’s Digital Creative Director