Two cents blog


by Steve Mair on 12 May 2016

The hashtag, #RemoveALetterSpoilABook is today blowing up right across the Twittersphere.

Users are engaging in some mid-week procrastination by removing letters from titles of books, and it’s hilarious. Some of the outcomes make for very different tales.

Some of my favourites so far:

  • Trainspotting – Rainspotting. A tale of weathermen, weather maps and a tropical low.
  • 50 Shades of Grey – Fifty Shades of Rey. One girl, a galaxy far far away and her passion for watercolours.
  • Where’s Wally – Here’s Wally. Finished.
  • Jurassic Park – Jurassic Ark. The real truth behind what happened to the dinosaurs.
  • A Wrinkle in Time – A Wrinkle in Tim. Tim Cook’s guide to delaying the signs of (premature) ageing.


Even funnier are some of the images posted with the new titles – Donald Trump as ‘The Lord of the Lies’ anyone?

Lord of the lies

The creativity of Twitter users never ceases to amaze me (and chew up many minutes of my work day). It also demonstrates that an idea that has cultural relevance, is just plain funny, but importantly allows the community to take it on as its own, is a powerful way to spread a message far and wide.

Go on. Add your suggestion.



Steve Mair is BCM’s Digital Creative Director

- Kev on May 14

One With The Wind. A story about infatuation with flatulation.

- Peter on May 13

The lion, the itch and the wardrobe. Young children in a strange house make a rash decision. Olive Twist. A 19th century cookbook by Charles Dickens. Laughterhouse five. About as funny as war gets.

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