Two cents blog

Instagram’s biggest change yet

by Lachlan Stewart on 28 August 2015

Instagram has long been my social media platform of choice. It’s often the source of my hefty data usage bill, and the reason I’ll occasionally miss my stop on the bus. But with an excess of beautiful people, on point photography and The Fat Jew, what’s not to love?

Today, the Facebook-owned company announced the app’s biggest change yet: users will now be able to upload portrait and landscape photos. Gone are the days of using third-party apps to showcase the view of the mountain you just climbed – so say goodbye to ugly borders on full-length body shots and hello to breakfast table panoramas.

“¯\_(ツ)_/¯ oh no, whatever will my Insta-feed look like now?” You may ask. Here’s how:

“We know that it hasn’t been easy to share this type of content on Instagram,” reads the announcement. “Friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end.”

While I’m sure there’s an intern at Facebook/Instagram that is genuinely concerned about Alexia getting cut out of Bianca’s 18th Birthday party group pic, I’m not convinced the motive for the major update is as pure. In my opinion, this is just another example of Instagram bowing to the pressures of marketers.

Who does this overhaul benefit most? Short answer: brands (but I’m not complaining).

Lachlan Stewart is a Social Media Specialist at BCM

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