Two cents blog

How to kill a Meerkat

by BCM Group on 30 March 2015

Before you get too excited, no, this post is not about axing those annoying ads for Compare the Market.

Rather, this post is about the rising popularity of live video streaming apps such as Meerkat and Periscope. But in the battle for eyeballs, evidently there can be only one king of content streaming.

What do the apps do exactly?

Meerkat and Periscope allow users to share live video from their phone or tablet to the world via Twitter. Provided you have access to sufficient data or a Wi-Fi connection, you can live stream anything from a gig you’re attending, to a protest breaking out, to the contents of your fridge. This live stream can then be tweeted out on Twitter for your followers to watch.

What are the differences between the two?

Meerkat beat Periscope to the punch in terms of timing, launching on iOS on February 27 – the latter was only released last Thursday (March 27), but has some distinct pros.

First-off, Periscope is owned by Twitter, which gives it control on both sides of the coin. This may also allow Periscope to restrain its competitors somewhat, regarding access to Twitter. However, Meerkat has some solid funding behind it and is unlikely to roll-over without a fight.

Here’s a few other key differences…

periscope vs meerkat

Which app will win?

The competition between these two apps is both healthy and necessary. After all, there can only be one winner when it comes to most mobile apps.

Most people don’t need a livestreaming app and they certainly don’t need two. The merits of having the app are fairly obvious: If you want to capture and share a live event with friends (or customers), Periscope and Meerkat are exceedingly easy to use and offer a unique, albeit niche way to share what you’re doing with others.

But who’s going to win? It’s a good question. As for me, my money’s on the company Twitter were willing to buy for $100 million. Sorry Meerkat, your days are numbered.


What are your thoughts of live video streaming apps? Will they become an important asset or are they just another social media fad?

Jona Peck is a Digital and Content Specialist at BCM

- Jessica Berry on March 30

Thanks for the blog Jona, the comparative table is very useful!

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