By lunchtime Monday, I’m up to my armpits. Twenty-four hours later, I’m struggling to breathe. Come Wednesday, I’m completely overwhelmed and my inbox is threatening to explode. I don’t know about you, but some weeks, I feel email overload is killing me.
Fourteen online clothing retailers are regularly bombarding me with deals, deals and more deals. Five online shoe stores are in on the game too. Then there’s the ongoing avalanche from ‘group buying’ sites, decorator places, ad industry publications and travel/accommodation sites to follow. Not just once a week or even once a day, but several times a day.
I know, most of it’s self-inflicted – I bought some clothes online, I searched for floor rugs, I compared prices on airconditioners, I watched a cat video. But I’m sure I never invited many of these sites to contact me – especially crazycats.com!!!
OK, I know I can unsubscribe. I’ve actually tried to do this many times and let me tell you something: like many ‘Contact us’, ‘Feedback’ and ‘Complaints’ buttons, an extraordinary number of ‘Unsubscribe’ buttons don’t seem to be linked to anything either.
But part of my problem is that I don’t want to unsubscribe from all of them either. I just want them to contact me less often. Because more and more, I’m feeling so spammed-out, that I don’t bother reading any of them. In fact, there are days when I run a serious risk of developing RSI from hitting my ‘Delete’ button so often.
Having said all that, I do feel somewhat like the pot calling the kettle black. Let’s face it, someone’s got to be writing all those EDMs, and chances are it’s a two-faced, do-as-I-say-not-as-I-do copywriter like me. So I’m wondering if anyone has some thoughts on EDM etiquette? How often should advertisers email their customers to maintain a happy relationship?
Deb Enright is a Senior Writer at BCM