Five months ago, when Instagram stole Vine’s video-share thunder, did you ever think #instavids would become the resumé of the future? Well, that’s exactly the method BCM Partnership used to sift through the trillions of eager Brisbane advertising students for their Baptism internship program.
I, for one, am stoked about this particular application process – but that’s probably because I’m one of the lucky “Baptees” interning at BCM for six weeks as a result of it.
The brief was tricky; we were asked to impress with a series of five Instagram videos, that were to “give a deep insight into who we are … a tantalising glimpse of how our brains tick”. Being required to post one video a day for a week, and not five at the end the week, was surprisingly one of the hardest parts.
I’m not sure how the other Baptees worked, but I wanted to be prepared and organised. Mainly because at the time my mind was still recovering from the Breaking Bad end-er (yep, two months on), so I decided to write out a plan for what I would post. That plan was not followed. R.I.P.
So instead, I spent most of the week looking like a tourist, filming everything in sight until something finally gelled. The application process resulted in an array of videos, and whilst trolling through them on a caffeine-hopped rampage of ensuring mine were just as good or better, it was interesting to see how everyone’s brains tick so differently.
There were an array of posts. Some featured comedy and fitness; there were stop motion videos and parodies; interviews and so on. Some referenced Beyoncé, others Halloween – but my personal favourite was the Game of Thrones inspired post.
It’s no secret that employers research job candidates’ social media profiles to help them make hiring decisions. So, integrating it into the hiring process seems logical, particularly within industries that rely on creativity and the medium itself.
Thus far (it’s day four), the program has obliterated my expectations of ad agency life. If the application process and the first couple of days of the program are anything to go by, this experience will be once in a lifetime.
To check out the application videos, just search #BCMbaptism on Instagram.
Lachlan Stewart is a Social Media Intern at BCM