Great Scott! Back to the Future Day is here – at 4.29 pm today time-travellers Marty McFly (Michael J Fox) & his friend Doc Brown (Christopher Lloyd) touch down in the DeLorean time machine. I am of course referring to the scene from Back to the Future II, when McFly, his girlfriend and Doc arrive from the past and into the future – the 21st of October 2015.
Today we celebrate this once-in-a-lifetime date, as well as the 30th Anniversary of the groundbreaking first film released in 1985.
In 1985 Director Robert Zemeckis and Executive Producer Steven Spielberg embarked on a three-part journey through time that broke box-office records worldwide and catapulted Back to The Future into one of the most beloved trilogies in motion picture history. In 1989, the filmmakers gave us a glimpse of the future in Back to the Future Part II. Although Zemeckis did not intend for Back to the Future II to be an accurate depiction of the future (that would be an incredibly difficult task), looking forward almost 30 years, it’s interesting to see how many technological and sociological changes have turned out to be very accurate:
Hoverboards – this one is probably a little bit contentious however I believe the Lexus Hoverboard comes very close (requiring a magnetized surface to operate on) and we’ll probably have to wait a few more years before we can purchase one.
Marketers today are increasing using attention marketing, through leveraging the social currency of topical events to gain consumer interest. Who would have thought Pepsi’s product placement from 30 years ago would provide them such a great opportunity today.
To celebrate the significance of today, Pepsi and Universal Pictures have jumped onto their Hoverboards and given fans a real treat.
Pepsi creates Pepsi Perfect – this is the famous soda that Mcfly orders at Cafe 80, in the year 2015.
Pepsi is releasing a limited quantity of Pepsi Perfect bottles; fans in the U.S. will be able to buy 1 of 6,500 bottles in a special collectible case from Amazon for $20.15 – interesting they have used the year to set the price. The bottles aren’t exactly the same as featured in the movie, as the bottle shape and logo have been tweaked and it will be made with real sugar instead of the Pepsi Perfect recipe.
Pepsi Perfect – The Future is now!
Universal Pictures is releasing an anniversary trilogy pack on Blu-ray and DVD (sorry to those fans nostalgic for VHS from the 80’s). The pack includes all three movies plus a new bonus disc with more than two hours of content including new original shorts, documentaries, a collectable digibook and two episodes from the animated series.
To get fans ready for this big event, Universal & Mattel released a fictional advertisement for the iconic pink hoverboard used by McFly.
If you are familiar with Back to the Future Part II, you’ll remember the fictional film Jaws 19 being promoted, using a massive 3D hologram. Universal pictures have also created a fictional trailer that will make you want to watch/buy the trilogy again.
Enjoy Back to the Future Day 2015 and take a moment to think about how the world might look if the DeLorean machine was set forward another 30 years, the 21st of October, 2045? Maybe Immortality will be achieved through technology?
Paul Newman is a Senior Channel Planner and Buyer at BCM