Sunny Queen

Free Range

For the average consumer, the national standard and definition as to what Free Range really means can be confusing.

Sunny Queen’s Free Range eggs are laid on farms with a maximum outdoor density of 1,500 hens per hectare, with each hen enjoying six times more space outdoors than the national free range standard in which to roam, play, and ‘kick up their heels’. That’s as much space size-wise as your average ping pong table.

This messaging was communicated in a distinctly light-hearted tone in keeping with the brand’s happy, upbeat personality via a range of entertaining executions across online, print and out of home, allowing maximum cut-through in the category.

Video poster
Video poster

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