Sunny Queen

Colleggtor Cards

We refreshed and updated Sunny Queen’s in-pack ‘trading cards’ for today's young fans (and the young-at-heart). The new Colleggtor Cards gave life to old favourites from forty years ago, and new characters were brought to life with the help of augmented reality and an interactive website - creating online shareability for a brand new audience.

Video poster

Augmented reality experience

Egg Colleggtor Cards

Campaign Awards

Award logo - BADC


Digital and New Media Category

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