Griffith University
BCM partnered with Griffith University to reshape perceptions about the role of university in a student's life. In a time when the value of higher education is increasingly questioned, we helped Griffith refocus its message: university isn't just about getting a degree, it's about gaining purpose and making an impact.
The InterNETvention
BCM partnered with LIVIN to launch "The Inter[net]vention," a campaign designed to unlock the next phase of community participation in suicide prevention. By harnessing AI-powered technology, we developed a strategy that identifies and supports individuals at high risk of suicide online, providing critical intervention when it’s needed most.
Messi Fragrances
BCM collaborated with the Messi brand to develop a campaign that speaks to the essence of Leo Messi—humble, real, and grounded despite his legendary status as the greatest footballer of all time. The campaign invites people to embrace their own greatness, just as Messi does, with the tagline “More than we see.”