Heritage Bank

Smile

In this outdoor campaign for Heritage Bank, we offered a unique twist on regular, everyday, humdrum boring credit cards — turning JCDecaux city panels into instant photo booths. Passers-by could snap themselves and their friends, with their picture appearing on a customised Heritage credit card as part of the campaign. Our Heritage ‘models’ were then encouraged to visit the nearest Heritage branch and apply for their very own personalised credit card.

Video poster
Depiction of personalised credit cards

Campaign Awards

Award logo - BADC

Bronze

Creative Innovation (Non-Traditional Advertising) Category

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