Dept of Transport & Main Roads

Safe Cars

Young drivers are brash, bulletproof and, behind the wheel of an unsafe vehicle, a potential lethal weapon. Not the easiest target audience to engage in a conversation about the importance of buying and driving a safe car. Taking our cues from that ‘other’ traditionally difficult father/son conversation, our online video highlighted the topic to our young audience and their parents in a fun, light-hearted way. Part of the Join the Drive road safety initiative, the video was promoted via Facebook and YouTube, and directed our audience to the Safe Cars website for further information.

Video poster

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