Dept of Transport & Main Roads

Distractions

Distracted driving is incredibly dangerous and it’s a growing problem in an ever increasingly technology-reliant and ‘connected’ world, with as many as three in four Queenslanders admitting to using their mobile phone whilst driving. Part of a ’22 Day Distraction Action Plan’ campaign, this TV and online execution was developed to convince people to change their ingrained behaviour by showing how dangerous mobile phone use can be whilst driving, even for as little as a two second glance at their phone.

Video poster

Awards

Award logo - BADC

Finalist

Television and Cinema (30 seconds) Category

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