CitySmart

Reduce Your Juice

We turned the traditional information-based method of educating consumers about energy consumption on its head with this interactive, app-based program. Our bespoke digital asset was filled with fun, addictive games along with a range of key messages which helped engage low-income householders and change their energy consumption habits, in this Australian-first program.

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Launched by CitySmart, the Brisbane City Council’s sustainability agency, Reduce Your Juice is part of the Federal Department of Industry and Science’s Low Income Energy Efficiency Program.

Depiction of game on device
Depiction of game on device
Depiction of game on device
Depiction of game on device

Recognised by the Australian Energy Efficiency Council in their National Energy Efficiency Awards, the Reduce Your Juice project has seen program participants achieve savings of up to $58 on their quarterly power bills.

The app is downloadable for Apple and Android platforms.

Campaign Awards

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Official Honouree

Mobile: City and Urban Innovation Category

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Winner

Australian Energy Efficiency Council's National Energy Efficiency Awards – Best Residential Energy Efficient Project

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Winner

Australian Information Industry Association Queensland iAwards – Mobility Innovation of the Year

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Silver

Digital and New Media (Mobile Content Advertising – Games: Online and Social) Category

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Bronze

Digital and New Media (Innovative Use of Digital) Category

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Bronze

Digital Craft (Visual Design) Category

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Merit

Australian Information Industry Association Queensland iAwards – Community Services Category

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Finalist

Best Use of Smartphone or Tablet - Government and Non-Profit Category

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Finalist

Best Use of Smartphone or Tablet - Learning and Education Category

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