Unitingcare Appoints BCM Group as New Creative and Strategy Partner on Bluecare Brand

Unitingcare Appoints BCM Group as New Creative and Strategy Partner on Bluecare Brand


Full service agency BCM Group has been appointed as creative and strategy partner by UnitingCare after working on various projects over the last 12 months.

UnitingCare is one of Australia’s largest not for profit providers of health, community and aged care, representing brands including Lifeline, The Wesley Hospital, St Andrews War Memorial Hospital and BlueCare.

Says Natalie Hodgskin, group manager, brand and marketing at UnitingCare: “The team at BCM Group are the perfect fit for our organisation. They have an innate understanding of brands and how they connect to consumers and their creative approach is fresh and authentic. We are pleased to partner with an organisation that aligns with our values and we’re very excited to work with them on the BlueCare brand.”

The BlueCare brand, which turns 70 years old this year, has been voted by Australians as the most trusted brand in home care and residential aged care services in Queensland.

Says Phil McDonald, partner and MD at BCM Group: “Our whole team is very much looking forward to working on BlueCare and creating some iconic work for a truly valuable Australian brand. We are in awe of the work that UnitingCare and BlueCare do in our community and it is a privilege to be involved with them.”

BCM Group’s Consumer & Insights agency, Veracity, will also work across UnitingCare as a research and strategy partner.

BCM Group is one of Australia’s longest standing, independent, marketing services companies, including a full service media agency with award winning creative credentials, specialist earned media agency, IVY PR and consumer research and strategy consultancy, Veracity.

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