BCM Group Joins Forces with Griffith University for a Creative Journey
We’re excited to share some fantastic news from the BCM Group team: we’ve officially been appointed to Griffith University’s agency roster following a competitive pitch process! This significant achievement sees us taking on the creative and brand strategy responsibilities for one of Australia’s leading universities, and we couldn’t be more thrilled.
A Partnership Rooted in Creativity and Strategy
Griffith University has entrusted us with driving their creative development and brand strategy, and our team is ready to bring innovative ideas and fresh energy to the table. From day one, we’ve hit the ground running—our work with Griffith has already commenced, setting the tone for what promises to be a strong and collaborative partnership.
The Griffith University brand holds incredible potential, and we believe there’s a unique opportunity to craft meaningful and impactful stories that will resonate with audiences across Queensland and beyond. Our approach will blend creativity, strategy, and insight to ensure Griffith’s marketing efforts shine and engage at every touchpoint.
A Word from Our Team
Phil McDonald, BCM Group’s Managing Partner, shared his excitement about this new chapter: “It’s a fantastic brand for us to be working on, especially given our long history in the education sector. The Griffith brand has some real power behind it, and it’s an exciting opportunity to bring our expertise to their future campaigns.”
What This Means for Griffith University
Our goal is to enhance the university’s identity, bringing to life the core values and strengths that set Griffith apart. From prospective students and parents to faculty and alumni, we want everyone who interacts with Griffith University to feel inspired, engaged, and proud of their association with this institution.
The collaboration will focus on showcasing Griffith University’s diverse offerings, its innovative programs, and the passionate people that make it such an outstanding educational destination. We’re keen to leverage our creative talents to elevate the brand, adding new layers of meaning and connection for the community.
Looking Ahead
With the new partnership underway, we at BCM Group are eager to start this exciting journey with Griffith University. We know that the best work comes from great partnerships, and we see a bright future for what we can achieve together. Stay tuned as we roll out creative campaigns that will tell Griffith’s story in new and compelling ways, capturing the imagination of all who see them.
To Griffith University—welcome to the BCM family. We’re excited to be on this journey together, ready to multiply the impact of your brand and make waves in the education sector.
