BCM Group and IVY PR take home Australia’s Best Pro Bono Campaign for Liam’s Life Saving List at the 2023 Mumbrella Awards. Recognised in Australia as the most prestigious agency of the year awards, it adds to their recent Effie and Mumbrella Travel award wins. It means that the Queensland-based agency was the only Local agency to be recognised at both events.
Effie Awards Success
BCM Group, in collaboration with IVY PR, earned a coveted spot on the shortlist for two categories at The Effie Awards Australia 2023. Their campaign “The Life Saving List” was recognized in both the Positive Change and Short-Term Effects categories, and took out the win for the Positive Change category
Mumbrella Awards Triumph
The agency’s stellar performance continued at the 2023 Mumbrella Awards, where BCM Group clinched two significant victories:
- 2023 Mumbrella Travel Award for Promoting Sustainability: BCM Group’s work with Visit Sunshine Coast earned them this accolade, showcasing their expertise in promoting sustainable tourism practices.
- Pro Bono Campaign of the Year: “The Life Saving List” campaign, a collaborative effort with IVY PR, Life Blood, Red Cross, and Strength to Give for Liam O’Brien, took home this prestigious award.
Impact Beyond Advertising
These awards underscore BCM Group’s commitment to creating campaigns that achieve marketing objectives and contribute positively to society. Their work shows how combining creativity with paid and earned media efforts can multiply the outcome for campaigns. Read more here.
