In today’s #TwoCents BCM’s Alison Green takes a look at a controversial new campaign, which uses the terminally ill to promote its brand. Have they gone too far?

https://bcm.com.au/twocents/shallow-advertising-shows-no-promise/

Shallow advertising shows no promise | BCM

In a highly commoditised market, retail banks need to stand out. Add the digital disruption this industry is facing, the push back from consumers and