When it comes to brands that have been part of our lives since childhood, market research to support a decision to make changes often misses the X factor of emotional attachment to the status quo. BCM’s Jo Stone writes about Arnott’s recent blunder in today’s #TwoCents: https://bcm.com.au/twocents/sacred-cows-handle-with-care/

Sacred cows… handle with care | BCM

Coca-Cola severely underestimated the nation's sentimental attachment to the iconic American brand in 1985. So, I was incredulous to see Arnott’s fall into the