No longer do brands have to rely on haphazard logo sightings or photo ops. Influencer marketing makes product placement trackable, feel more natural and directly matched to the person viewing it. BCM’s Michael Bates, throws in his #TwoCents on influencer marketing today:

Under The Influence | BCM

Given the historical reliability of word of mouth sales, it should come as no surprise that influencer marketing is touted as the next big thing in Advertising.