The new speed ad for Join The Drive has just launched in time for Easter to remind drivers, quietly and truthfully, that the real the cost of speeding could be much, much more than a fine. Read about the idea behind this powerful campaign in today’s #TwoCents by Kate Hunter: https://bcm.com.au/twocents/changing-the-face-of-speed/

Changing the face of speed | BCM

Speed kills. And it’s so common we consider it almost normal. We needed to show that it’s what people do every day that’s the issue. Here's how…